The scented labels are produced in such a way that they release a fragrance every time they are rubbed. All this is possible thanks to the presence of a particular paint that is soaked in microcapsules that retain the perfume.

Through the friction, the capsules fragment, releasing the personalized essence. The effect is guaranteed for a long time as the perfume is not released continuously, but only after the interaction with the label.

The fragrance can be customized with essences provided by the customer.